On the Road and on the Air: FLASS Takes Its Show to the Mainland
At the University Fair Hangzhou organised by the Olive Tree International Academy (OTIA), students show keen interest in applying for FLASS programmes. Located in the Linping District of Hangzhou, OTIA is a private K-12 international school offering the International Baccalaureate curriculum.
Students at OTIA’s middle school may choose to take the HKDSE (Hong Kong Diploma of Secondary Education) curriculum and examinations. Aspiring students from OTIA expressed strong interest in FLASS’s education programmes as they prepare for their future teaching careers.
Ms Dolores He, left, pictured with Ms Linda Fok, Assistant Global Affairs Manager from GAO, at the EdUHK booth at the University Fair Hangzhou.
To broaden FLASS’s presence on the Chinese Mainland, our marketing staff have been on the move in April. To give prospective applicants a clearer picture of the undergraduate and postgraduate programmes FLASS offers, we took part in a series of enrolment events in Hangzhou, Shanghai and Beijing, reaching thousands of prospective students and their parents. Our staff also appeared on interactive live broadcasts to share information about our undergraduate programmes and practical application advice.
With support from the Global Affairs Office (GAO), FLASS representative Ms Dolores He joined a range of admission activities in April: the Olive Tree International Academy (OTIA) University Fair Hangzhou (杭州橄欖樹學校大學展) on 8 April, the Beijing and Shanghai editions of the China International Education Exhibition Tour (中國國際教育巡迴展, CIEET) 2026, held on 11-12 April and 19-20 April respectively, and the Beijing College Admissions Joint Consultation Fair 2026 (北京高校招生聯合諮詢會) on 25-26 April. She also appeared on the China Education Television Live Stream and Beijing Examination News Live Stream sessions on 26 April.
Ms He, right, pictured with Ms Kinki Mak, Marketing Officer from the Faculty of Humanities, left, and Ms Elaine Hui, Assistant Global Affairs Manager from GAO, centre. Visitors to the 2026 CIEET Shanghai event expressed strong interest in FLASS’s master’s programmes in personal finance education and applied data science.
Ms He, second from left, pictured with other University staff members at the 2026 CIEET (China International Education Exhibition Tour) Beijing event. With AI bringing wide-ranging changes to people’s lives, many students and parents enquired about admission requirements for FLASS’s AI programmes. From left: Ms Elaine Hui, Assistant Global Affairs Manager from GAO; Ms Dolores He; Ms Kinki Mak, Marketing Officer from the Faculty of Humanities; Ms Jennifer Ho, Assistant Director of Global Affairs from GAO; Ms Corrina Wu, Teaching Assistant, C&I; Ms Linda Fok, Assistant Global Affairs Manager from GAO; Mr K.C. Tang, Project Manager from AEDI, and Dr Andrew Huang, Associate Programme Leader from AAPSEF.
“Quite a number of mainland students look beyond local universities for specific programmes, international exposure, and qualification recognition. In April, I met many prospective students and families who showed great enthusiasm for the various programmes FLASS offers. As the AI era dawns, prospective students showed great interest in programmes related to AI and data science. Personal finance is another field that many enquired about,” Ms He said. Beyond these two areas, programmes in primary school humanities, geography, sports sciences, and environment management also attracted substantial interest from visitors to the admission events.
One event of particular note was the Beijing College Admissions Joint Consultation Fair 2026, jointly held by the Beijing Municipal Education Commission (北京市教育委員會) and the Beijing Education Examination Authority (北京教育考試院). As a major official event in the Chinese Mainland’s annual college admissions cycle, the fair gives students and parents the chance to receive admissions information from staff at local and overseas universities, all in one place and at one time. “Participants at the fair asked many questions about admission scores, course requirements for choosing major and minor subjects, enrolment quotas, and so forth,” Ms He remarked.
At the Beijing College Admissions Joint Consultation Fair 2026, many students sitting the Chinese Mainland JEE (Gaokao) made on-site applications for undergraduate programmes at EdUHK across the two-day fair.
Throughout the two-day fair, Ms He answered parents’ enquiries about entrance requirements, tuition fees, and language requirements at the EdUHK booth.
During the fair on 25 and 26 April, a media area was set up at the venue where major education media outlets ran live-streams and provided other on-site support. Our marketing staff were invited to appear on live broadcasts hosted by Beijing Examination News (BEN) and China Education Television (CETV) at the fair venue. BEN is the official newspaper of the Beijing Education Examination Authority; CETV is the national-level television station directly under the Ministry of Education.
“Speaking on live broadcasts hosted by these high-level bodies was an official endorsement that raised our profile on the mainland significantly. It extended our reach to millions of prospective students and their parents across Beijing and the rest of the country. During both broadcasts, I introduced the programmes FLASS provides as well as those offered by the University’s other two faculties. Many viewers enquired about the entrance requirements for students sitting the Chinese Mainland JEE (Gaokao). They also wanted to know about campus life, tuition fees, student support services, language requirements, and what life in Hong Kong looks like,” Ms He explained.
Speaking on live broadcasts hosted by top-tier organisations gave a significant boost to the profiles of EdUHK and FLASS across the Chinese Mainland.
The faculty will continue to support our staff in attending enrolment events locally and across the border, as we believe that giving enquirers immediate answers can put their minds at ease and build their confidence in choosing our programmes. “There were parents and students who worried that their Cantonese proficiency might affect their studies and career development in Hong Kong. I reassured them that the University provides bridging classes in Cantonese, where local and non-local students can teach each other their native languages in a friendly environment,” Ms He said.
With support GAO, our marketing team reached a broad range of prospective students across the Chinese Mainland in April. “We approach every admission campaign with the same purpose, whether it runs for one day or longer, and whether it takes the form of an in-person enrolment event or an interactive live-stream session. We provide information, and we help applicants make confident, well-informed decisions about their academic pathways at EdUHK and their future careers in Hong Kong,” Ms He concluded.
